Howard Bloom started in theoretical physics and microbiology at the age of ten and spent his early years in science. Then, driven by the desire to study mass human emotion through the lens of science, he went into a field he knew nothing about, popular culture. He founded the biggest PR firm in the music industry and worked with superstars like Prince, Michael Jackson, Bob Marley, Billy Joel, Queen, AC/DC, Aerosmith, Billy Idol, Joan Jett, Styx, Hall and Oates, Simon & Garfunkel, Run DMC, and Chaka Khan. Bloom went back to his formal science in 1988 and, since then, has published seven books on human and cosmic evolution, including The God Problem, Global Brain, and The Lucifer Principle. Called “next in a lineage of seminal thinkers that includes Newton, Darwin, Einstein, [and] Freud” by Britain’s Channel 4 TV, and “the next Stephen Hawking” by Gear magazine, he is the subject of BRIC TV’s documentary The Grand Unified Theory of Howard Bloom.
Grégoire Canlorbe: As an entrepreneur in the public relations industry, you were particularly active under the Reagan era. How do you explain that the eighties saw both a return to some conservative values and an explosion of creativity and coolness in music and movies?
Howard Bloom: That’s a very good question. I’ve never thought of that connection before. My wife had been a socialist when I met her in the 1960s. And then in the 1970s she became a conservative. So she was siphoning money out of our bank account and giving it to Ronald Reagan’s political campaigns—without telling me. She knew I hated Reagan. But I never connected Ronald Reagan with what was going on in popular music at that point. In the 1960s popular music was the music of rebellion. Rock music was about raising your fist and saying to adults: “I have a right to be an individual. I have a right to exist.” Rock was in tune with the hippie philosophy: “Don’t trust anyone over 30.” And, “We’re here to overturn the establishment.” In other words, rock and roll was part of a rebellion whose political activists were working to toss people our parent’s age out of power. That was the 1960s. But there was no overt philosophy—there was no ideology—of rebellion in the 1970s and the 1980s. However if you look at the attitude of the artists who emerged, it was sheer rebellion.
Joan Jett got onstage and raised her fist. And the way she raised her fist was the strongest part of her message. She was a woman. And as a woman, you were expected to be like Grace Slick or Janis Joplin: the guys had the guitars, the power instruments, and you did not. You simply crooned into the microphone. But Joan was saying: “I’m going to take over the fucking guitar, myself. I have the power. I own the power on stage. And I am going to rebel as a self-contained entity not needing the “weapons” of “males with guitars.” My band? Hey, that’s just an extension of me.” Joan’s was the rebellion of girls who had been raised with working mothers. And for a middle class girl to be raised by a working mother was something brand new. It was a result of the invention of indoor plumbing, the washing machine, the drier, and the dishwasher. Women were no longer the slaves of water-hauling and clothes washing. And the women’s liberation movement had given them the freedom to compete with men in the workplace. Now the daughters of these liberated women had a very new experience of what it meant to be female. And that sense came to a head in Joan Jett. Or it came to a fist. But as for men, I mean, look at several of my other clients. Billy Idol also raised his fist in a gesture of rebellion. Did the anger of these fists have anything to do with the Reagan era? It’s hard to tell.
John Mellencamp also came to the lip of the stage with his fist raised. If you were here, I could show you the difference between the raised fist of each of those three artists. Each made a slightly different muscular statement—a statement made with muscles. And then, there were bands that were already slipping into acceptance of a parent’s generation, and acceptance of an older generation. Not rebellion, but acceptance. And those were bands like Spandau Ballet, Berlin, which were both my bands, and a bunch of others. Later, the whole attitude of rebellion would disappear from popular music. At least, it would be minimized significantly. In fact, Michael Jackson would live with his mother, his father, and his brothers—an unthinkable act among the rock rebels. And that business of raising your fist on stage would no longer be part of the package, if you were a rock ‘n’ roller. In Michael Jackson it would be replaced by fierce pointing.